Companies that title sponsor stadiums or events pay millions of dollars to have their name across the top of the event or stadium.  Most of the time the teams and events need that money to be succesful.  the Cleveland Indians had Progressive Insuarance as the sole sponsor to the stadium.  they couldn't afford not to have a sponsor any longer.  A lot of people were upset about that because they were use to Jacob's field (The Jake).  A lot of college teams feel the same way.  The big school such as Ohio State and Michigan don't want to ruin the tradition that the stadiums have.  They feel like they don't need a corporation to come in and take over the naming rights.  special events need this money though, or else they would more than likely not be able to hold the event. 

    Social networking has become the biggest "free" advetisng tool in the world.  Players can use it for peronal use or they can use it to promote upcoming games or even new products that they are endorsing.  Companies encoirage their spokespersons to use social media.  they want their product out there and for people to see who is using it.  Teams use it the same way.  All of the sites are free to join.  You can create free advertising for your product.  Teams and players all realize that this will connect with more viewers than the newspaper or radio ever will.  Teams can easily promote games wher

    There are many forms of marketing strategies to use for selling tickets.  I would rather sell 10,000 tickets at $2 then 1,000 and $20.  The one technique that I have found most used by ticket sellers is them selling an "experience" rather than a ticket.  I would much expose 10,000 people rather than 1,000 people to a new experience.  The more people you can get to the stadium the better.  Pretty much 100% of the time, 10,000 people will spend more money than 1,000 people.  People will spend money on food, drinks, hats, jerseys, etc.  Also, the greater number of people you have the greater chance you have at having a good retention rate.  It's all about getting people to experinece first-hand