There are many forms of marketing strategies to use for selling tickets. I would rather sell 10,000 tickets at $2 then 1,000 and $20. The one technique that I have found most used by ticket sellers is them selling an "experience" rather than a ticket. I would much expose 10,000 people rather than 1,000 people to a new experience. The more people you can get to the stadium the better. Pretty much 100% of the time, 10,000 people will spend more money than 1,000 people. People will spend money on food, drinks, hats, jerseys, etc. Also, the greater number of people you have the greater chance you have at having a good retention rate. It's all about getting people to experinece first-hand
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