Kelloggs decided not to re-sign Phelps once his contract was expired. They decided not to renew due to the "pot picture" surfacing to many media outlets. Kelloggs felts that it did not fit the culture of the caompany and they did not want to endorse illega;l drugs in any way. Phelps is not the only Olympian to be endorsed by a large company. McDonalds is a large part of the Olympics. They tend to endorse athletes from many different sports. Coke ia another examle. McDonalds and Coke are working heavily with NBA basketball on commercials and endorsements. The Olympics is just one way of many that companies use athletes for personal gain.
The future of Sport Marketing is brighter than it ever has been before. marketing in general has never been so big. Sports are growing throughout the world and so is marketing. Wwhn you get a chance to combine the two, then that is a strong combination. The NHL has done a great job of marketing since the lockout in 2004. Viwers and attendace has risen year aftr year. I believe that technology and social media has played a huge rile in this. Social media has hit the world by storm. It seems as if evey team has ome sort of media outlet. Al of these social medias are free. It is free advertising for the teams. i see this cintniuing for years to come. Now we all have to wait until the next big wave of technology to come around, which will change the game even more.
the two biggest things that i learned about promotions is; that you have to have that "wow" factor and that you have to be detailed oriented. Marketers have to be very creative and detailed. I leanred that you have to have all the information needed or else the entire ad is useless. Also, any person can make a difference in the industry. You can be someone that has 30+ years in the industry or you can be a teenager that creates a fan page for your favorite team. Either way, people can make a difference in the marketing industry.
The future of Sport Marketing is brighter than it ever has been before. marketing in general has never been so big. Sports are growing throughout the world and so is marketing. Wwhn you get a chance to combine the two, then that is a strong combination. The NHL has done a great job of marketing since the lockout in 2004. Viwers and attendace has risen year aftr year. I believe that technology and social media has played a huge rile in this. Social media has hit the world by storm. It seems as if evey team has ome sort of media outlet. Al of these social medias are free. It is free advertising for the teams. i see this cintniuing for years to come. Now we all have to wait until the next big wave of technology to come around, which will change the game even more.
the two biggest things that i learned about promotions is; that you have to have that "wow" factor and that you have to be detailed oriented. Marketers have to be very creative and detailed. I leanred that you have to have all the information needed or else the entire ad is useless. Also, any person can make a difference in the industry. You can be someone that has 30+ years in the industry or you can be a teenager that creates a fan page for your favorite team. Either way, people can make a difference in the marketing industry.
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