Kelloggs decided not to re-sign Phelps once his contract was expired.  They decided not to renew due to the "pot picture" surfacing to many media outlets.  Kelloggs felts that it did not fit the culture of the caompany and they did not want to endorse illega;l drugs in any way.  Phelps is not the only Olympian to be endorsed by a large company.  McDonalds is a large part of the Olympics.  They tend to endorse athletes from many different sports.  Coke ia another examle.  McDonalds and Coke are working heavily with NBA basketball on commercials and endorsements.  The Olympics is just one way of many that companies use athletes for personal gain.  
       The future of Sport Marketing is brighter than it ever has been before.  marketing in general has never been so big.  Sports are growing throughout the world and so is marketing.  Wwhn you get a chance to combine the two, then that is a strong combination.  The NHL has done a great job of marketing since the lockout in 2004.  Viwers and attendace has risen year aftr year.  I believe that technology and social media has played a huge rile in this.  Social media has hit the world by storm.  It seems as if evey team has ome sort of media outlet.  Al of these social medias are free.  It is free advertising for the teams.  i see this cintniuing for years to come.  Now we all have to wait until the next big wave of technology to come around, which will change the game even more.
    the two biggest things that i learned about promotions is; that you have to have that "wow" factor and that you have to be detailed oriented.  Marketers have to be very creative and detailed.  I leanred that you have to have all the information needed or else the entire ad is useless.  Also, any person can make a difference in the industry.  You can be someone that has 30+ years in the industry or you can be a teenager that creates a fan page for your favorite team.  Either way, people can make a difference in the marketing industry. 

Companies that title sponsor stadiums or events pay millions of dollars to have their name across the top of the event or stadium.  Most of the time the teams and events need that money to be succesful.  the Cleveland Indians had Progressive Insuarance as the sole sponsor to the stadium.  they couldn't afford not to have a sponsor any longer.  A lot of people were upset about that because they were use to Jacob's field (The Jake).  A lot of college teams feel the same way.  The big school such as Ohio State and Michigan don't want to ruin the tradition that the stadiums have.  They feel like they don't need a corporation to come in and take over the naming rights.  special events need this money though, or else they would more than likely not be able to hold the event. 

    Social networking has become the biggest "free" advetisng tool in the world.  Players can use it for peronal use or they can use it to promote upcoming games or even new products that they are endorsing.  Companies encoirage their spokespersons to use social media.  they want their product out there and for people to see who is using it.  Teams use it the same way.  All of the sites are free to join.  You can create free advertising for your product.  Teams and players all realize that this will connect with more viewers than the newspaper or radio ever will.  Teams can easily promote games wher

    There are many forms of marketing strategies to use for selling tickets.  I would rather sell 10,000 tickets at $2 then 1,000 and $20.  The one technique that I have found most used by ticket sellers is them selling an "experience" rather than a ticket.  I would much expose 10,000 people rather than 1,000 people to a new experience.  The more people you can get to the stadium the better.  Pretty much 100% of the time, 10,000 people will spend more money than 1,000 people.  People will spend money on food, drinks, hats, jerseys, etc.  Also, the greater number of people you have the greater chance you have at having a good retention rate.  It's all about getting people to experinece first-hand

The Super bowl does a greta job with advertising.  People Lways think of the commercials when theythink of Super Bowl, which is not a bad thing.  However, most people don't know about the other millions of dollars they get from advertising throughtout the stadium.  Whether is was on the scorebaord, walls, or even on the field ads, there was advertising going on everywhere.  i'm sure during every tv timeout the PA announcer would announce a company that was sponsoring a giveaway of some sort.  people who watch the game on tv are aware of the commercials, but the peole at the game are aware of so much more.  They see the smaller companies being advertised or even the big ones who still cant afford tv time.  In the stadium there was not one empty space.  everywhere you looked you had something telling you about a company/product. These companies will benefit greatly from the expo

    My life has been consumed with sports since I was 5 years old.  I've played just about every major sport from football to lacrosse.  My main two sports were hockey and soccer.  Those were the two that I saw the most success in.  I played those two sports for a combined 25 years.  I knew that i wanted to work in the sports industry since high school.  Every job i have ever had has been involved in sports whether it's coaching, officiating or supervising.  Sports are my passion and I am loking to continue my career in the sports industry.  I interned with the New York Islanders, a professional hockey team based out of Uniondale, New York.  I would love to work for an NHL team.  Being the President of Team Operations for the Columbus Blue Jackets would be the dream occupation.  That job is way down the road, but I am looking to find jobs that will lead me in the right direction so I can achieve my dream.  I am looking forward to the challenges and oppurtuinities that await me.