Companies that title sponsor stadiums or events pay millions of dollars to have their name across the top of the event or stadium. Most of the time the teams and events need that money to be succesful. the Cleveland Indians had Progressive Insuarance as the sole sponsor to the stadium. they couldn't afford not to have a sponsor any longer. A lot of people were upset about that because they were use to Jacob's field (The Jake). A lot of college teams feel the same way. The big school such as Ohio State and Michigan don't want to ruin the tradition that the stadiums have. They feel like they don't need a corporation to come in and take over the naming rights. special events need this money though, or else they would more than likely not be able to hold the event.
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